Characteristics
Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser.[3] Users can own the data on a Web 2.0 site and exercise control over that data.[3][14] These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it.[2][3]
The concept of Web-as-participation-platform captures many of these characteristics. Bart Decrem, a founder and former CEO of Flock, calls Web 2.0 the "participatory Web"[15] and regards the Web-as-information-source as Web 1.0.
The impossibility of excluding group-members who don’t contribute to the provision of goods from sharing profits gives rise to the possibility that rational members will prefer to withhold their contribution of effort and free-ride on the contribution of others.[16] This requires what is sometimes called Radical Trust by the management of the website. According to Best,[17] the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability. Further characteristics, such as openness, freedom[18] and collective intelligence[19] by way of user participation, can also be viewed as essential attributes of Web 2.0.
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